Keeping up with the Millennials: 2020’s Biggest Challenge
Monday, 23rd December 2019
The desire for quicker, cheaper delivery seems to be insatiable; apps like Uber and Deliveroo continue to set the pace with almost instantaneous delivery for every whim. Heading into 2020, one of the biggest challenges facing the logistics sector is keeping up with this need for speed: when it comes to delivery, Millenials want it all and they want it now.
Quick, Easy & Reliable Deliveries
Amazon was one of the first companies to recognise the importance of quick, reliable delivery – arguably one of the biggest reasons behind their success. The online giant leads the way for on-demand delivery – it first launched its same-day service back in December 2014, starting with New York and spreading to London within a year.
Just as the rest of the market started to catch up, Amazon put themselves ahead of the game once again with this summer’s launch of Amazon Dash; enabling delivery of items you need before they have even run out.
The Double-Edged Sword of Convenience
As Twitter co-founder Ev Williams puts it, “Convenience on the internet is basically achieved by two things: speed, and cognitive ease. If you study what the really big things on the internet are, you realize they are masters at making things fast and not making people think.”
For the logistics sector, the real challenge is taking advantage of Millenials’ need for convenience. According to research by Mintel, 23 percent of Brits aged 16 to 24 would be willing to pay more for same-day delivery, compared to just 6 percent of those over 55.
Evidence suggests that modern consumers will continue to stray further away from the paradigm of “brand loyalty” to find the cheapest and quickest way to get what they want when they need it.
For smaller courier businesses operating without the weight of a household name, this is something to take advantage of. Fast Forward Solutions offer both competitive prices and excellent customer service – and now offer the option to get an instantaneous quote for same-day delivery on their website.